National Centre for Circus Arts
Image: Bertil Nilsson
19/11/2012 - 19/11/2012
Drama | Research and Knowledge Exchange
In November 2012 the Conservatoire presented a conversation with Nona Shepphard, Associate Director at RADA, in conversation with Antonia Gillum-Webb, previously RADA Enterprises Managing Director and Commercial & Marketing Director at RADA. Nona discussed her work fostering an enterprise culture within higher education performing arts and Antonia shared insights in developing RADA Enterprises into a multi-million pound business.
You can read a full transcription of their conversation here:
Playwright and Director Nona Shepphard studied Classics at King’s College London, specialising in Greek drama, before returning to her home town, Liverpool, to work as an actor for two years at the Liverpool Playhouse. She started directing at the Nuffield Theatre Southampton, and when she was Associate Director at the Chester Gateway Theatre, she wrote her first play. Since leaving Chester in 1982, she has been working freelance as a writer and director for many companies both in the UK and abroad, with over a hundred and fifty productions and forty commissioned plays to her credit.
Her plays for young people, which have received several awards, have been seen in the USA, Canada, Europe and Russia. Her most recent play Signs of a Star-Shaped Diva opened at the Theatre Royal Stratford East before touring nationally last spring. She is currently working on the book and lyrics for a musical piece based on Zola’s novel Therese Raquin.
Nona is an Associate Director at the Royal Academy of Dramatic Art where she directs productions, is Chair of the Audition panel, runs courses in Shakespeare and is the Creative Director of RADA Enterprises.
As Managing Director of RADA Enterprises Limited, Antonia Gillum-Webb increased the turnover of RADA’s trading arm from £97,000 in 2001 to between £1.5 and £2.2m a year with an average annual gift aid payment to RADA of £500,000. From December 2009 Antonia also worked as RADA’s Commercial & Marketing Director.
Before joining RADA, Antonia was Group Marketing Director for six years at the Marcus Evans Group (international producers of global summits, strategic business conferences, congresses and corporate marketing events). From 1990 to 1995 Antonia was Account Director at The RD Marketing Consultancy responsible for the developing new commercial income streams for a range of clients including the National Maritime Museum and the English Tourist Board. Antonia left RADA in July 2012 and now works as a business development and marketing consultant.BOOK NOW >